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Monday, September 7, 2020

Vodafone and Idea brands are now Vi



Vodafone and Idea Brands are now "Vi” 


VIL marks completion of world's largest integration with the launch of single brand identity - Vi 

• With VIL's 4G coverage expanded to nearly a billion Indians, new brand VI, built to partner every Indian to create a better and brighter tomorrow 
• VIL has set up world-class network with largest spectrum portfolio, huge capacity and built-in 5G ready technologies, delivering fastest 4G speeds in many markets incl. Delhi & Mumbai metros, as per Ookla
• Future fit, digital Telco, a customer champion, helping customers & businesses to thrive

Mumbal, 7 September, 2020: Two of India's most loved and admired brands are now "Together For Tomorrow giving birth to a new brand called "V" (read as "We"). A brand with its eyes set on the future. It is built for and wound customers, Vodafone Ides Limited KVIL) communicated its new unified consumer brand identity and positioning through a virtual launch today. The integration of two brands is a culmination of the largest telecom integration in the world. Vi is built to be strong, ever-dependable, agile, intuitive, and a brand in tune with the needs of the customers, in these ever changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow.

is future ready and is committed to dynamically serve and enable a digital society to progress in life, Launching the new brand, Ravinder Takkar, MD & CEO, Vodafone Idea Limited said, "Vodafone Idea came together as a merged entity two years ago. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present a brand that will bring important meaning to lives of our customers Indians are optimistic and want to get ahead in Me. They would love credible partner to help them on this journey. Vi's positioning is built around this promise and will focus on meeting the customer needs to help them thrive."

"The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand lunch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India With Viwe are confident of building a brand that continues to command respect and trust and will be admired and loved by all We look forward to your continued support as we get ready to deliver a superior Viexperience added Ravinder Takkar.

Messages from Promoters:

'India is the 2nd largest telecom market and the largest date consumer, globally. With 12 Bn Indians accessing voice and date services at the world's lowest tariffs across 5 lakh villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people's lives. With our new brand we stand committed to partner the Government to accelerate India's progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow, Kumar Mangalam Birla, Chairman-Aditya Birla Group & Vodafone Idea Limited

"This is an important next step to launch our new unified business wider a new wified brand, V. Back in 2018, the combination of Vodafone Midle and Idee created the new champion for the govemment's vision of Digital Indie. As the integration of the two businesses is now complete. It's time for a fresh start. That's why we believe that now is the perfect time to launch W, one company which combines the strengths of Vodafone India and idea. W's focus will be to dever to citizens and businesses in India a superior network experience, better customer service and leading products and services. Nick Read, CEO-Vodafone Group Plc

Commenting on the new brand, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea, said, i leverages the strength of two of India's most loved brands, Vodafone and idea Viis vibrant, exciting and throbs with the spirit of rising India It is committed to help every indian move ahead in life. Vi is dynamic, flexible, fluid and always on in the months to come i will continuously unpack exciting possibilities for its customers. W is built for the new age and for the connected ecosystem. We invite everyone to join this exciting journey as we move towards building a better tomorrow."



Vi - TogetherFor Tomorrow V is a new design system, not just an identity. It leverages legacy but is also transformational in its intent and signals that change. It stretches across consumer and businesses, and across all classes, geographies, urban and rural. It is flexible across formats and works well with partners


The name is much more than an abbreviation of Vodafone and idea. It is shorter, simpler and while referencing the origins of the two brands, read as we also reflects the collective nature of indian society. It is not just about me. It's especially about we

The 7 is always punctuated with a bold mustard dot it is confident surprising and delightful it reflects the throbbing and progressive pulse of India. It is unique continuously unpacking amazing possibilities, and always putting customers at the heart of everything Starting today, Vi ads will be on TV and digital platforms, followed by a high decibel intensive multi-media campaign. The brand buzz will then continue in the market over the coming weeks

Engaging with Vi VIL is committed to offer both retail and enterprise customers, world-class experience while fulfiling their evolving digital and connectivity needs with new products, services and solutions. VIL will continue to offer superior network experience, more value and more excitement to its customers.

The company is announcing "Happy Surprises" - a program that invites everyone to meet and greet Viby spotting the new logo on the Vi app and win prizes every day. As part of the engagement, the company has launched an application to enable mobile users to create and download their own exclusive and customized VI Tune. Any mobile user can download the app to use this feature or visit the website https://myvi.in/

M in Creation is simple-users just need to key in their 10 digit mobile number to get a ringtone that is uniquely theirs. These initiatives are open for both vi customers as well as non VI users. A range of other exciting engagements with digital users are planned over the next few days

Vi promises a stronger, better, faster network VIL has readied a robust, future-fit network built on many principles of 5G architecture

It continues to invest in 4G to increase coverage and capacity. VIL'S 4G population coverage now reaches 1 billion people double the coverage at the time of merger announcement. With the successful integration of two strong networks and deployment of new age technologies such as Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD, Smal Cells, Cloud and OpenRAN, Vi customers will now be able to enjoy the combined strength of a high powered, unified network

These network Investments have delivered a significant capacity uplift and enabled VIL to offer superior customer experience. V customers will enjoy fastest 4G speeds across many circles, top cities and leading metrosincluding Delhi and Mumbai


Vi is for Digital India The company's integrated digital transformation journey began with the merger. Digitalis now pervasive, through all aspects of the customer journey from acquisition to on boarding and customer care. With a future fit world-class network, the company is focussing on online platforms to offer services to its customers, as they embrace the digital way of life.

VIL has enabled a range of digital based customer service options such as Al-powered Bot on Whatsapp and website, and digital recharges to enable contactless service. Vodafone Idea is a market leader and a pioneer in driving lot. It will continue to invest in developing world-class infrastructure and introduce newer and smarter technologies high speed and secureleased ines, MIMO and Cloud services.

As the trusted partner for Indian enterprises, wil empower businesses with future-ready products and services to help them scale up, become more efficient and tap now. emerging opportunities in the digital era, VIL continuously strives to remain the preferred teloo partner for enterprises

About Vodafone Idea Limited 


Vodafone Idea Umited is an Aditya Birls Group and Vedafone Group partnership it india's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 36 and 4G platform With the large spectrum portfolio to support the growing demand for data and voice, the company committed to deliver delight customer experiences and contribute towards creating a truly Digital India by enabing millions of conto correct and build a better tomorrow. The Comory is developing infrastructure to introduce newer and smarter technologies, making both red and enterprise customers future ready with innovative offers convenient accessible through an ecosystem of digital channels well as extensive on ground pence. The Company is listed on National Stock Exchange INSEI and Bombay Stock Exchange (BSE) in India

The company will offer products and services to its customers in india under the TM name vi

For more information, visit https://myvi.in/

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