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Friday, January 15, 2021

Mitron releases reprise version of ‘Kadam Kadam Badhaye Ja’

 Mitron pays homage to Indian Armed Forces on Army Day

Mitron releases reprise version of ‘Kadam Kadam Badhaye Ja’ as part of #Netaji125 campaign

Available on all major music streaming platforms such as Spotify, Amazon Music and Apple Music

Kolkata, 15 January 2021To celebrate Army Day, leading short-format video app Mitron, released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Subhash Chandra Bose’s Indian National Army (INA). Taking inspiration from the rousing original composition in 1942, the new version pays tribute to the selfless bravery demonstrated by the Indian Army and all the great individuals who sacrificed their lives for India’s freedom.

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The reprise version is played on the background of momentous dates and key timeline of Netaji’s journey for an Independent India. The song aims to evoke patriotic emotions amongst Indians. This reprise version was created in-house by the immensely talented Psybee, who is responsible for all the amazing music produced by Mitron. The song is already being used by Mitron users to create a host of interesting videos as part of #Netaji125 campaign.

Commenting on the release of the song, Shivank Agarwal, CEO and Co-founder, Mitron said, “The Indian Army is a way of life, it is an emotion, a living chronicle of times, events, and incidents. This Army Day let us remember the fallen with deep gratitude & salute those who have served and still serve, putting nation before self.”

Shivank Agarwal further added, “Today as we commemorate our armed forces, Mitron is here with a reprise version of ‘Kadam Kadam Badhaye Ja’ by Netaji’s soldiers. This is our small tribute to all the men & women in uniform and all the sacrifices they have made.”

The ongoing campaign initiated on January 10 to mark the commencement of Netaji Subhash Chandra Bose’s 125th birth anniversary celebrations will conclude on January 26, Republic Day 2021. Mitron’s version of the popular tune is available across major streaming platforms such as Spotify, Amazon Music and Apple Music amongst others.

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About Mitron TV: Launched in April 2020, Mitron is a short-format video app that allows users to create, upload, view, and share one-minute videos. Founded by young entrepreneurs Shivank Agarwal and Anish Khandelwal, the ‘Made in India’ app was launched to support and showcase local talent across categories and to provide short-form entertainment to Indian smartphone users. In just a few months, the app has crossed 40+ million downloads on the Android Play Store and has 9 billion video views per month. Recently, Mitron raised USD 5 million, in a fund-raising round, led by Nexus Venture Partners, 3one4 Capital and other angel investors like Deep Kalra (MakeMyTrip), Amrish Rau (Pine Labs), Jitendra Gupta (Jupiter Money) and others.

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