Ritabhari Chakraborty stuns as ‘Bengali Nababadhu’ in latest Kalyan Jewellers’ #TrustIsEverything campaign ad
Actress is seen wearing authentic filigree jewellery pieces from Muhurat Collection to compliment the Lal-Par saree
Kolkata, 11th February, 2021: Keeping with the Kalyan Jewellers’ tradition of the Trust Series Ad Films, the brand launched the 6th edition of its #TrustIsEverything campaign with a digital film starring regional brand ambassador for West Bengal, Ritabhari Chakraborty. TheBengali version of the film features a voiceover from Ritabhari Chakraborty, which exhibits the emotion of ‘Bharosa’ in the context of wedding celebrations while highlighting the brand’s Muhurat Bridal Collection, with the actress seen in an emotional sequence showcasing the ‘Bidaai’ ceremony.
Talking about the her experience of being part of this campaign, Kalyan Jewellers regional brand ambassador for West Bengal Ritabhari Chakraborty said, “I am extremely delighted to be a part of the Kalyan Jewellers’ #TrustIsEverything campaign. As the regional brand ambassador of Kalyan Jewellers for West Bengal, this campaign is truly special for me because I am also sharing the screen with some of India's legendary actors. In the campaign ad, I am portraying the role of a Bengali bride in an extremely emotional 'Bidaai' sequence. I have always admired the stunning jewellery collections at Kalyan Jewellers and how each and every piece celebrates both the individuality and authenticity of a particular region.”
Ritabhari Chakraborty is one of the most versatile and remarkable personalities in the Bengali film industry. The actress, who has an amazing sense of style and is a youth fashion icon has set fashion goals for to-be Bengali brides with her appearance in the campaign ad. Ritabhari is seen wearing filigree bridal jewellery pieces from the Muhurat collection along with the Lal-Par saree.
The ad also features global and regional brand ambassadors of Kalyan Jewellers as they come together to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of Trust. Kalyan’s national brand ambassador, Amitabh Bachchan digitally launched the film on social media.
Watch the ad here: https://youtu.be/0lhrnsynM6s
About Kalyan Jewellers:
Headquartered in Thrissur, Kerala, the company is a jewellery manufacturer. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. Kalyan Jewellers was among the pioneers in the Indian jewellery market in (a) educating consumers about certain industry issues such as the transparency, gold purity, weight, component of jewellery prices; (b) instituting the highest quality standards for its jewellery, and (c) introducing complete price transparency with its products. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has grown to 137 showrooms, as of June 30, 2020, across Middle East and India.
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