TANISHQ ANNOUNCES THE LAUNCH OF DIGITAL GOLD POWERED BY SAFEGOLD

 

India’s most trusted and loved jewellery brand from the house of Tata announces the launch of Tanishq Digital Gold powered by SafeGold. The brand ventures into the category of digital gold, making Tanishq one of the first jewellery brands to sell gold digitally in partnership with SafeGold.

With growing consumer affinity to use technology as a medium of convenience and use gold as the most preferred savings instrument of choice, Tanishq Digital Gold powered by SafeGold is a reliable and a transparent method of investing in 24 Karat pure gold.

To facilitate a seamless customer experience, Tanishq has partnered with SafeGold, a digital gold platform that is organized, transparent and in compliance with all SEBI norms and regulations. Consumers can start their golden savings journey with a purchase as low as 100 INR. Tanishq Digital Gold powered by SafeGold is virtually bought and comes with a flexibility to convert into physical gold in form of jewellery at the time of redemption at 360 Tanishq retail stores across the country or on Tanishq’s official website, www.tanishq.co.in.

Once the customer purchases Tanishq Digital Gold powered by SafeGold, an equivalent amount of physical gold is stored under the customer name for a period of 10 years with no lock-in period and no limit on the amount purchased, consumers also enjoy the convenience to sell digital gold from the safe confines of their home.

Tanishq Digital Gold powered by SafeGold has enabled a simple three step process-

Sharing his views on the launch of DigiGold, Mr. Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, “Tanishq Digital Gold powered by SafeGold is a transparent platform that will help customers acquire 24K pure gold and start their golden savings journey with the trust of Tata. While the demand for traditional forms of buying Gold at our retail stores will continue, at the same time, Tanishq in partnership with SafeGold is providing an opportunity to the new age digital-savvy consumers who may not have an immediate need to buy gold jewellery but may be inclined to purchase it in the near future.

Tanishq Digital Gold powered by SafeGold will provide convenience to customers as they will have the option to convert the digital gold into physical gold jewellery at any time across 360+ Tanishq retail stores in the country or can be exchanged online at Tanishq.co.in”

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.