realme unveils realme C55, the new benchmark of an entry-level champion with 64MP camera and 33W, starting from INR 9,999

realme unveils realme C55, the new benchmark of an entry-level champion with  64MP camera and 33W, starting from INR 9,999

●        realme's new C-Series where C stands for Champion, brings a new strategic upgrade that delivers exceptional performance and reflects the young generation's personality and style. The new range of C Series smartphones will lead the segment with its unparalleled tech upgrades in four key areas: camera, storage, charging, and design

●        Democratizing large storage in this segment, realme C55 offers up to 8+128 GB of storage with up to 16GB of dynamic RAM. Powered by MediaTek Helio G88 Chipset, 33W SUPERVOOC charging, and  90Hz FHD+ display, realme C55 is equipped with a 64MP camera, the highest resolution in the segment. 

●        realme C55 is the first realme phone to feature the Mini Capsule that offers three essential features: Charge Notification, Data Usage Notification, and Step Notification.

●        realme C55 will be available in two stunning colors - Sunshower and Rainy Night at INR 10,999 for 4GB+64GB , INR  11,999 for 6GB+64GB, and INR 13,999 for 8GB+128GB . Pre-orders on realme.com and Flipkart will start from 21st to 27th March 2023, with bank offers* up to INR 1000 on realme.com  and Exchange offers of INR 1000 on Flipkart.

●        The  first sale is scheduled to go live from March 28, 2023, 12 noon onwards, on realme.com and Flipkart. Between March 28th and March 31st, consumers can avail up to INR 1,000 instant discount on bank offers*

 

Kolkata, March 24, 2023 - realme, the most trusted technology brand in India,  unveiled its latest offering in the C-Series, the realme C55, the new benchmark for an entry-level champion with a 64MP camera and 33W charging. Packed with cutting-edge features, a sleek design, and powerful performance, the realme C55 is set to attract users who seek a smartphone that seamlessly blends style and functionality.

Commenting on the occasion of the launch, Mr. Madhav Sheth, CEO realme India, VP, realme, and President, realme International Business Group said "As a brand, realme is committed to empowering their users with the latest technology that fits their lifestyle. With brand new strategic upgrades, the new range of C Series smartphones will lead the segment with leap-forward technology and will democratize the technology in four key areas: camera, storage, charging, and design. Committed to the same, we are thrilled to introduce the realme C55, our latest offering that packs a powerful punch at an amazing price point. With its sleek design, impressive performance, and outstanding features, the realme C55 is the perfect choice for those who demand more from their smartphones. With realme's new C-Series where C stands for Champion, we are excited to bring a device with a strategic upgrade that delivers exceptional performance and reflects the young generation's personality and style. We believe that the realme C55 will set a new benchmark and be worth buying smartphones in the segment. We are confident that realme C55 will also inspire and enable the youth to confidently express themselves and encourage them to chase and enjoy their champion moments in life.”

realme C55, setting a new benchmark in the entry-level segment comes with a 64MP camera, which is unprecedented for this segment and enables users to capture stunningly detailed photos with ease. Additionally, it features an 8MP selfie camera and a range of photography functions, including the exclusive street photography mode, which is a first in realme C series. By taking into account the needs of users, realme C55 sets a new benchmark with the 33W SUPERVOOC charge, allowing for a charging speed that can reach 50% in a mere 29 minutes.

Currently, realme has over 30,000 stores in its distribution network. However, the company is not resting on its laurels, as it has set a goal to expand its distribution network to an impressive 50,000 stores by the end of 2023. At present, realme operates over 2500 mainline stores across West Bengal, including Kolkata. The company aims to expand its mainline stores in the region by 25-30% by the end of 2023. In West Bengal realme's mainline market share is 11%, with the highest contribution coming from the East region. realme intends to add 22 more service centers in West Bengal to its existing 27 by the end of 2023. Besides, realme currently has 527 service centers in India that cater to mobiles and AIOT products. However, the company aims to expand its service network and increase the number of service centers to 727 by the end of 2023. realme is committed to elevating the satisfaction of its customers across India by implementing various measures aimed at enhancing their overall experience. These efforts include providing top-notch realme care services, ensuring prompt and efficient customer support, and expanding its reach to serve even more customers. By prioritizing the needs of its customers, realme strives to achieve new levels of success and enable more people to benefit from its innovative products and services.

realme C55 sports a 90Hz FHD+ display, the largest display in the price segment for a smooth experience and is also the slimmest smartphone in the segment with a thickness of just 7.89mm. It also boasts an  impressive performance, owing to its MediaTek Helio G88 chipset and 12nm process technology, earning it a remarkable Antutu benchmark score of 273,364. In a bid to enhance user convenience, the realme C55 introduced the first Mini Capsule in Android, bringing the best flagship-level experience to the entry-level segment. The mini capsule incorporates three critical features, including Charge Notification, Data Usage Notification, and Step Notification, all of which are designed to make life easier for users by providing them with useful information at a glance.

The realme C55 democratizes large storage  as it comes with a massive 8GB of RAM, effectively increasing the device's storage capacity. With up to 16GB of dynamic RAM, the smartphone can smoothly run up to 20 apps in the background, bringing next-level multitasking.Moreover, the smartphone is breaking new ground by being the first phone in the C series to feature realme UI 4.0. This latest version of the UI offers a range of new and exciting features, providing users with a cutting-edge experience.
 
realme C55 is available in two stunning colors - Sunshower and Rainy Night and comes in three storage variants. The first sale is scheduled for March 28, 12 P.M. onwards on realme.com, Flipkart & mainline channels. Exclusive offers for students are also available and they can get a chance to win realme Buds Q2 by purchasing the stunning realme C55  at realme exclusive stores from 28th March to 31st March 2023.

*For review guidelines & product images of realme C55, please refer here: Link

 realme C55 series price and sale date:

Pre-Order (21-27 March)
realme.com (Pre-order starts from 21st March, 2:00 pm onwards )
Product	Color	Price	Pre order offer	Bank offer	Effective Price
realme C55 (4GB+64GB)	Sunshower and Rainy Night	INR 10,999	INR 500	INR 500	INR 9,999
realme C55 (6GB+64GB)		INR 11,999	N/A	N/A	INR 11,999
realme C55 (8GB+128GB)		INR 13,999	N/A	INR 1,000	INR 12,999
Flipkart (Pre-order starts from 21st March, 6:30 pm onwards )
Product	Color	Price	Exchange Offer		Effective offer
realme C55 (4GB+64GB)	Sunshower and Rainy Night	INR 10,999	INR 1,000		INR 9,999
realme C55 (6GB+64GB)		INR 11,999	N/A		INR 11,999
realme C55 (8GB+128GB)		INR 13,999	INR 1,000		INR 12,999

 

First Sale
Flipkart & realme.com
Product	Color	Price	Bank offer	Effective Price	Sale offer and date (28-31 March)
realme C55 (4GB+64GB)	Sunshower and Rainy Night	INR 10,999	INR 500*	INR 10,499	28th March 2023,  12 noon onwards
realme C55 (6GB+64GB)		INR 11,999	0	INR 11,999
realme C55 (8GB+128GB)		INR 13,999	INR 1,000*	INR 12,999
*Applicable on ICICI credit cards, EMI and netbanking on realme.com on realme.com *Applicable on HDFC credit cards, Debit cards and EMI on Flipkart

Key highlights - realme C55:

64MP AI Camera &  8MP selfie camera

realme C55 has an impressive camera setup, with a primary camera of 64MP and an OV64B sensor, users can capture stunningly clear photos with an FNO of f/1.79 and a 6P lens. The addition of a 2MP B&W lens with an FNO of f/2.4 and a 3P lens only adds to the camera's versatility. The C55 is the first in the C-Series to feature the OV64B flagship sensor and also the first to incorporate realme's exclusive street photography mode, which includes features such as Dynamic Image Snapshot, Street Filter, and 90s Pop Filter. Other photography functions include Bokeh Flare Portrait, AI Color Portrait, and Starry Mode. The selfie camera features an 8MP lens with an FNO of f/2.0 and supports 1080p video recording with Portrait Mode, Filters, AI beauty, and HDR capabilities. Overall, the realme C55 camera is a standout feature of the device, delivering high-quality photography capabilities that far exceed its price point.

 

 

A 33W Dart Charging  with a massive 5000mAh Battery

realme C55 comes equipped with a massive 5000mAh battery that offers long-lasting power to users. In addition, the phone also features the fastest 33W SUPERVOOC charging solution in its price segment, using high-voltage, low-current charging technology to provide faster charging. The phone can charge to 50% in just 29 minutes and can reach a full charge in 63 minutes. The realme C55 also supports reverse charging with a power of 5V1.2A.

 

90Hz FHD+ Display

realme C55's display is a standout feature of the device, offering a high-level fullscreen experience that is unparalleled in its price range. The phone has a 17.07cm (6.72'') 90Hz FHD+ display, which is the first in the
C-Series that comes with a 90Hz refresh rate and is the largest 90Hz FHD+ display available in this price segment. The display's high resolution of FHD+ 1080*2400 and a screen-to-body ratio of 91.4% make for a stunning visual experience. Additionally, the smartphone supports a Sunlight screen with a brightness of 680 nits, ensuring that users can comfortably view the screen even in bright sunlight. The phone also features a high touch sampling rate of 180Hz, which makes the device extremely responsive to touch.

Mini Capsule
realme C55 boasts a unique and innovative feature called the mini capsule. It is the first realme phone to have this feature, which can be accessed by following a few simple steps. Once accessed, the mini capsule offers three functional scenarios to users. The first scenario is the Charge Notification, which includes a dynamic light that changes color to indicate the phone's charging status. The second scenario is the Data Usage Notification, where the dynamic light changes to orange when the phone reaches 90% of the daily data usage limit. The third scenario is the Step Notification, where the dynamic light changes to yellow, and at a fixed time every day, it displays the number of steps and distance walked by the user. It's important to note that the Charge and Data Usage Notifications are turned on by default, while the Step Notification requires OTA to be enabled. Overall, the mini capsule feature on the realme C55 provides users with convenient and useful notifications, making it stand out from other smartphones in the market.

7.89mm Ultra Slim Sunshower Design

The realme C55 has an ultra-slim design, measuring only 7.89mm in thickness, which is achieved through continuous optimization of its internal structure. This makes it the thinnest phone in its price range. The phone also features the popular right-angle bezel design trend typically found in high-end flagship models. The realme C55 comes with the Sunshower design concept, which incorporates several unique design features. The sunshower color version features a 13-layer process structure with an outward linear texture and glitter sand effect, providing a more realistic and natural display effect. It also employs the first dual-texture dual-coating process in its price segment, with a cross-light column texture and machined CD texture.

 

Powered by MediaTek Helio G88 Chipset
realme C55 is equipped with the MediaTek Helio G88 chipset, providing reliable and smooth performance for a seamless user experience. The octa-core processor comprises two A75 2.0GHz cores and six A55 1.8GHz cores, delivering a powerful and efficient performance. The chipset features a 64-bit CPU bit and operates on a 12nm process technology, which enhances power efficiency and reduces heat generation. The Mali-G52 GPU type provides excellent graphics processing capabilities, delivering an immersive visual experience for gaming and multimedia. realme C55 scores an impressive 273,364 on the Antutu benchmark, reflecting the processor's top-notch performance.

 

realme UI 4.0

realme C55 comes with the latest realme UI 4.0, which is based on the latest Android 13. This makes the C55 the first phone in the C series to feature realme UI 4.0. The UI is designed to deliver a more immersive user experience, with features such as system-wide dark mode, customizable app icons, and a new UI design language that makes it easier to navigate and find the settings you need. The realme UI 4.0 also includes several optimizations that help to improve the overall performance and battery life of the phone, as well as several new privacy and security features to help keep your data safe. With realme UI 4.0, the C55 delivers a smoother, faster, and more personalized experience.

 

About realme:

realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected, and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.

 

As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a strong YoY growth of 24% (highest among top five brands) in 2Q22. It cemented its second position in the online channel with 23% share with affordable model offerings in the C-series.

realme has introduced a new marketing strategy consisting of cultivating marketing, eCommerce, and simply better strategy. With cultivating marketing strategy, realme is building local teams to use their experience to make engagement more local to the users, In eCommerce, realme is closely working with existing online partners and will be exploring more opportunities with leading eCommerce platforms to expand the reach across regions; In addition, the Simply better strategy will continue to explore the future of tech and design with GT series, and number series will focus on advanced tech innovation, making it more accessible to our consumers.

 

For more information, please visit www.realme.com/in/