Piramal Pharma Limited’s Consumer Products Division ropes in Kareena Kapoor for its Baby brand “Little’s” - Baby Wipes & Comfy Baby Pants

The recent parents, Kareena & Saif come together to shoot for brand “Littles”.

Mumbai, India | September 28, 2021: Piramal Pharma Limited’s Consumer Products Division today announced its association with Kareena Kapoor for its brand Little’s - Baby Wipes & Little’s Comfy Baby Pants. Owing to her recent parenthood & emphasis on providing the best childcare for both her children, she is an inspiration to all the new moms.

Founded in 1980’s, Little’s has an extensive range of products with offerings for every life stage of a child from 0 to 4 years of age. The brand has garnered great trust amongst Indian mothers over the last three decades & is known to take care of all the little needs for babies. With the simple insight of babies falling in love with those who take care of their littlest things, like mother does, brand little’s is designed to take care of the comfort & health of the babies throughout

Little’s baby wipes are extra thick and enriched with Aloe Vera to make them extra moist. It contains the goodness of jojoba oil & Vitamin E which keeps baby’s skin soft and supple.

Commenting on this announcement, Nandini Piramal, Director, Piramal Pharma Limited said, “We are thrilled to associate with one of the most popular celebrity in Bollywood for our brand Little’s. Kareena sets a great example of good parenting and resonates with our brand thus making her a perfect fit. Little’s as a brand is built around understanding real parents, their journeys & to address every little need of their babies. Baby wipes are designed specifically with extra thickness and moistness to provide gentle and complete cleaning experience for babies.

Commenting on this announcement, Kareena Kapoor, Actor said, “One of the most important aspect of parenting is Maintaining hygiene while you allow your baby to explore their world and sometimes also get messy. Baby wipes are an essential and an integral part of not only a baby’s diaper changing routine but also for all the others small messes created when they eat and play exploring and experiencing the world around them. I am excited to associate with Little’s Baby Wipes which are extra thick, extra moist and have the goodness of aloe Vera, jojoba oil and vitamin E.”

About Piramal India Consumer Products Division:

Piramal Pharma’s India Consumer Products Division’s portfolio comprises 21 brands with offerings spanning across multiple categories. It aims to be among the top three over the-counter (OTC) product companies in India. Over the last two years, the business has invested significantly in various growth levers. The Company’s strategy of expanding the product portfolio and distribution network has worked well and the Consumer Products business is evolving into a strong player in India’s OTC market. For more information visit: Piramal Pharma Limited – Consumer Products Division

About Piramal Pharma Limited:

Piramal Pharma Limited (PPL), a subsidiary of Piramal Enterprises Limited, offers a portfolio of differentiated products and services through end-to-end manufacturing capabilities across 14 global facilities and a global distribution network in over 100 countries. PPL includes an integrated contract development and manufacturing (CDMO) business, Complex hospital generics business, and India Consumer Products business, selling over-the-counter products in India. In addition, it has a joint venture with Allergan, a leader in ophthalmology in the Indian formulations market. In October 2020, PPL received 20% strategic growth investment from the Carlyle Group.

For more information visit: www.piramal.com, Facebook, Twitter, LinkedIn