Aza Fashions Unveils ‘ROAR’: A Fierce New Designer Collaboration with Shilpa Shetty Kundra
12 November 2025, Mumbai: Aza
Fashions, India’s leading multi-designer fashion retailer, proudly announces
the exclusive launch of ROAR, a bold and empowering designer collection in
collaboration with actress, entrepreneur, and
style icon Shilpa Shetty Kundra.
The Aza X Shilpa Shetty Kundra collection
features meticulously crafted pieces that offer a modern reinterpretation of
the saree, seamlessly blending heritage with innovation, and strength with
grace. Designed for women who command attention and embrace their individuality
with confidence, ROAR is a celebration of fierce femininity.
The silhouettes include pre-draped
sarees, skirt-sets with saree drapes, draped kaftans, and classic printed
sarees. Balancing softness and strength, the styles are enriched with animal
and botanical prints along with hand-embellished details, making them perfect
for the modern woman. The pieces transition effortlessly across occasions, from
destination weddings and cocktail soirées to intimate celebrations and
red-carpet moments.
ROAR is deeply inspired by
Shilpa’s personal aesthetic and the legacy of her mother, a woman known for her
unconventional saree styling, often pairing traditional Kanjeevarams with lycra
blouses and experimenting with unique drapes. That spirit of experimentation, elegance,
and empowerment forms the essence of this one-of-a-kind designer collaboration with
Aza Fashions.
Describing the collection in her
own words, Shilpa Shetty Kundra said, "My mother has always been my
saree muse. She wore them with boldness, authenticity, and creativity. In
creating ROAR with Aza, I’ve reimagined that spirit into designs that are
empowering, glamorous, and easy to wear for every woman.”
This exclusive collaboration
brings together Shilpa’s instinctive creativity and Aza Fashions’ unwavering
commitment to celebrating women and telling their unique stories through fashion.
“At Aza, we curate fashion that empowers women to express who they are
with confidence and panache. ROAR, our collaboration with Shilpa Shetty Kundra
embodies this philosophy: stylish, contemporary, and versatile, crafted for
women who aren’t afraid to make a statement,” shares Devangi Nishar Parekh,
Managing Director of Aza Fashions.
ROAR is not just a collection, it's a movement that encapsulates what
Aza Fashions has always stood for: celebrating self-confidence, empowering
women, and redefining luxury through innovation and elegance. With silhouettes that are striking yet
breathable, the collection marries glamour with practicality without compromise,
encouraging women to move, feel, and express themselves freely.
Available on the Aza Fashions
website, app and Aza stores, the collection will be globally accessible upon
its launch. Extending its empowering vision with worldwide shipping and a smooth online shopping experience, Aza
ensures that fashion-forward women everywhere can express their inner strength
through this new collection. This collaboration with Shilpa Shetty Kundra
harmoniously reflects Aza’s philosophy of blending tradition with modernity,
offering a platform for unique voices in Indian fashion.
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