ITC Ltd. launches Sunfeast YiPPee! Saucy Masala
Strengthens Sunfeast YiPPee!’s instant noodle portfolio with
added variety of noodle variants
Kolkata, 5 February 2021: ITC Sunfeast YiPPee! has launched another differentiated
instant noodle variant in its portfolio, Sunfeast
YiPPee! Saucy Masala.
The brand will also be launching Sunfeast ‘YiPPee!
Ki Saucy Googly' campaign, featuring brand ambassador MS Dhoni and a consumer
contest on social media for the instant noodle-lovers.
Sunfeast YiPPee! Saucy Masala is available in 2 SKUs
including a 65gm single pack for Rs.15 and a four-in-one pack of 260gm for Rs.
58. The product will be retailed pan-India, across all general and modern trade
outlets and major e-commerce channels.
Sunfeast
YiPPee! Saucy Masala is
for those who enjoy their instant noodles with a drizzle of tomato sauce. Consumer
research and studies reflect that a section of Indian noodle-lovers
quintessentially enjoy adding a smack of tanginess to their instant noodles. This
experience has been made convenient by combining the masala taste with a saucy
flavor in the same tastemaker. The tastemaker in this pack will enable the
perfect seasoning and provide the instant noodles with a smooth saucy flavor
while being a visual treat with its unique red-coloured noodle block.
Commenting on the launch of Sunfeast YiPPee! Saucy
Masala, Mr. Hemant Malik, Divisional
Chief Executive, Foods Division, ITC Ltd. shared,
"With its first to market offerings and exciting propositions, YiPPee!
stands for thought leadership and innovation in the category. The launch of
Sunfeast YiPPee! Saucy Masala is another testimony to YiPPee!’s continued
endeavour of delighting Indian consumers. We are confident that our new
offering will excite consumers’ palate as it delivers the tanginess in a bowl
of everyday noodles.”
TVC Link: https://youtu.be/7EL60151PRE
About ITC Foods - A Division of ITC Limited: ITC's branded packaged foods business is one of the fastest
growing foods businesses and the third largest foods company in India, driven
by the market standing and consumer franchise of its popular brands -
Aashirvaad, Sunfeast, Bingo!, YiPPee!, Kitchens of India, B Natural, Mint-o, Candyman,
Fabelle, Sunbean and GumOn. The Foods business is today represented in multiple
categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery
& Confectionery and Juices & Beverages. ITC's Foods brands delight
millions of households with a wide range of differentiated, value-added
products developed by leveraging ITC's in-house R&D capabilities, deep
consumer understanding, knowledge of preferred Indian tastes, agri-sourcing
& packaging strengths, and an unmatched distribution network. ITC's
uncompromising commitment to the health and safety of its consumers ensures
adherence to the highest levels of quality, safety and hygiene standards in
manufacturing processes and in the supply chain. All ITC-owned manufacturing
units are Hazard Analysis and Critical Control Point (HACCP) certified. The
quality performance of all manufacturing units is monitored continuously
online. Going beyond process control, ITC ensures that quality standards are
stringently adhered to while choosing ingredients that go into the preparation
of its food products. The business continues to invest in every aspect of
manufacturing, distribution and marketing to ensure that it can leverage
emerging opportunities and fulfill its aspiration of being the most trusted provider
of branded packaged foods in the country. ITC's Foods business also exports its
products to the key geographies of North America, Africa, Middle East and Australia.
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